The core purpose of The Global Challenge is to help companies prepare for and implement effective global strategies — whether they’re small domestic firms or large multinational corporations.
It examines globalization, discusses external forces shaping business decisions, and guides readers through the key issues that companies face as they expand internationally.
The book includes discussions of strategy, structure, management competencies, and organizational change needed to succeed in a worldwide competitive environment.
 
Editorial :  | 1994
 
Estado: Bueno | blanda 
 
Páginas:  280
 
Medidas: 16 x 24 cm