Thoroughly revised and updated, The Strategy and Tecnics of Pricing focuses on ideas and concepts essential to every marketer's repertoire. Providing a comprehensive, managerially focused guide to formulating pricing strategy, the authors emphasize the actual process of making pricing decisions. Nagle and Holden lead readers step-by-step as they develop a procedure for pricing that is consistent with the economics, but also incorporates thje psychological aspeets of price sensitivity and the recognition thata managers must make decision with incomplete information. 
 
Editorial: Prentice Hall | 1995
 
Estado: Bueno | Tapa  dura
 
Páginas:
 
Medidas: 23,5x16cm